Posted by Mohammad Izhar
As this is a Digitalized world and in this there is a found a buzzing humor of Buzz Marketing, which is completely a technique in which Word-Of-Mouth communication is been focused or it is all about the potential of people to speak up the regarding the brand product or any of the services in terms of their activities or else the campaigns which can be through various modes as it could be either through conversations within themselves, or it may the critics on any point or else the discussions over the large scale on any of the Social Media platform or any other Social group.
The ultimate goal of this Buzz Marketing is not only for the awareness purposes in terms of any brand product or any of the service in fact it is for the potential customers to have a talk over it wherever or whenever it is necessary. This Buzz Marketing generally falls under the category of the Digital Marketing and as the world is facing the Pandemic condition due to the spread of the CORONAVIRUS and things are getting converted to most of the Traditional Marketing to the Digital Marketing in this case it is something an essential to know exactly the strategies of the Digital Marketing which can be further use the hacks to overcome the crisis and fight this together.
There are few of the principles as discussed below for the Digital Marketing which can be used as the strategically techniques through which there can be a creation of the buzz for the brands, products or any of the services and forsure with the application of these techniques there can be the change in the things and performances as well can be enhanced. This Buzz Marketing eventually demands for the constant content from the brands, products and the services for which people can have a continuous talk over which will further create a buzz in the market. This procedure will eventually bring immense success to the brands, products or the services and leave people to talk about.
- TABOO:-
Taboo Marketing is referred to that marketing technique where brands, products or any of the services talk about the embracing the awkwardness, use various sense of humors, and does not get scared of using the different jingles as well which are catchy.
It is basically a point of selling things which people would rather not like to discuss or talk about even as it is Controversial Marketing as well. In these brands, products or any of the services unleashes the topic that offers a chance to people to have a talk on in the form of a discussion, debate or else a argument.
This is basically a marketing which the brands, products or the services should avoid and should not practice much as it is further going to leave with a negative impact and the brands, products or the services needs to stay aware with this and should not do this too often.
- UNUSUAL:-
Unusual Marketing is referred to that marketing technique which basically creates funs and builds the working strategy in accordance with it. In this campaigning, the performance of the marketers comes up with the creativeness with the ambushing marketing to create a cause of the buzz in the market to grab the attention.
In this ultimately the goal of the brand, product or any of the services should be to create the content and the strategies as well which positions the place in the market.
In this it is demanded to perform something unique and different from the others, which has not been performed earlier in any way by others so that people get the chance to talk about in a healthier manner.
- REMARKABLE:-
Remarkable Marketing is referred to that marketing technique in which companies or the industries get attracted and get converted as well towards more of their potential customers in the form of the re-engineering the lead generation, sale and the marketing system along with the processes as well.
In order to stay ahead and move well in the competitive world, practicing this type of marketing is the next way to follow and stay forward in the competition by doing things in a remarkable manner for any of the brand, product or the service.
In this type of marketing technique a brand, product or any of the services is asked for the aim to create the content and various other marketing strategies for their brands, products or the services which are basically of the upgraded level and whose quality is also found high.
It is practiced so as in general terms as well the odions or the potential customers as well are more likely found to have a discussion or a talk on the things which seems to be of extraordinary issue and left them with a remarkable essence.
- OUTRAGEOUS:-
Outrageous Marketing is referred to that marketing technique whose idea of the development is found to be as simple as a video which gets viral or it can as complicated as people use to see the circus.
In this marketing it is not the material or the matter which is basically used and matters much such as the infamy, for which it is also said that the ‘SHOCK-and-AWE’ strategy might be the memorable one, but it is not always found to get back the finances in terms of the success.
In this it is also said that creating the buzz in the marketing is not found to be that difficult task, but eventually it is something big and difficult to create a sense of buzz with the proper and appropriate strategies of the content in the market which seems to be quite relevant and close to the brand, product or the service as this is the major concern for it to be looked in.
For this it is also concluded that, the content of the brand, product or the service should be in relevance and should be in order to truly generate the awareness.
- HILARIOUS:-
Hilarious Marketing is referred to that marketing technique which uses the humor in terms of marketing and is tried and tested as well for the strategically agenda of Digital Marketing for the brands, products or the services.
Creating of the content which is found to be of good quality and which spreads like a wildfire and leave people talking with that is not basically an easy task as making of a random video which gets viral on its own.
The content should be funny no matter it is the video or else an article the only thing which matters is the engagement in terms of the bands, products or the services while maintain a strong bond.
- SECRETIVE:-
Secretive Marketing is referred to that marketing technique which involves basically the myths secrets and has the high value in building a marketing agenda of any of the brand, product or the service and charging a premium in accordance.
It is found that the brand, product or any of the service can create a buzz in the form of the businesses either by keeping of the secrets or else by revealing the secrets.
It is also said that by revealing the secret in front of the potential customers it becomes easier thing to let in the involvement.
If not exactly the secrets, then Behind-The-Scene shoots can be used as well to create a sense of revealing the secrecy experiences to all the potential customers and the users, which can repay back the credibility to the brand, product or any of the service in terms of the businesses.
The other way to keep up the secrecy is that to show up the Sneak-Peak in the upcoming articles or the products for a selected group of the influential consumers and making them a part of the campaign as well.
To hide up a thing and keeping it as a secret exactly means not letting the consumers know the correct details as the suspense and due to this basis reason it is required to hide for them but making them aware for the launch of the new thing.
CONCLUSION
There is found that the spread of the Pandemic due to the outbreak of the CORONAVIRUS has literally shaken the world and has brought drastic change in the terms of the businesses. Traditional businesses have taken a recession willingly or unwillingly to the Digital Marketing.
As, things are getting Digitalized and there is a need of the Learn Digital Marketing in terms of each and every sphere then there need some of the hacks as the strategies of the Digital Marketing to overcome the situation as well of the Pandemic, it needs a productive and a powerful campaign which eventually creates a buzz in terms of the marketing which is further going to lead a successful campaign of Digital Marketing.
As discussed already above, are the few of the hacks which can be applied either solo or with the combination of the two or more by which the content can be made more interesting as well as the exciting and can create a buzz as well.
Digital Marketing with the inclusion of the Buzz Marketing can do wonders as they are the great tools in terms of the marketing in order to create the awareness, build the excitement, invite the opinions, traffic can be driven, and increment in the sales can also be seen for any of the brand, product or the service. If these hacks are implemented and use as the strategy while the procedure of the Buzz Marketing eventually the campaign will rock on.
It is advised to stand with it follow the hashtag #Work_From_Home and give the best of the efforts even after it is Work From Home it must be effective and productive in order to fight together and sustain for the lively as well the economical growth of the businesses although working is essential for the peaceful living no matter it is a House Arrest.
STAY HOME STAY SAFE STAY DIGITALIZED